Titre :	An investigation of the strategies used in the english-arabic translation of advertising slogans : The case of master one english students
Type de document :	texte imprimé
Auteurs :	Saoussene Gourdache, Auteur ; yasmina Hafi, Directeur de thèse
Editeur :	CONSTANTINE [ALGERIE] : Université Frères Mentouri Constantine
Année de publication :	2018
Importance :	97 f.
Format :	30 cm.
Note générale :	UNE COPIE ELECTRONIQUE PDF DISPONIBLE AU BUC
Langues :	Anglais (eng)
Catégories :	Lettres et Langues Etrangères:Langue Anglaise
Tags :	Translation, Advertising Slogans, Strategies, English-Arabic translation
Index. décimale :	420 Langue anglaise
Résumé :	The reason behind dealing with this research is to determine the undoubted importance of advertising slogans and their translation in our present life. Besides, to investigate the strategies used by Master One English Students while translating them from English into Arabic. In order to test this hypothesis “if the students are aware of these strategies, the target audience will be affected positively”, a research tool in the form of a written test in which twenty advertising slogans have been selected to be translated from English into Arabic. After analyzing the students’ translations, it is confirmed that the mistakes committed are due to their ignorance of the appropriate strategies while transmitting those advertising slogans from English into Arabic, and they are unfamiliar with such a type of translation. Besides, it’s due to the lack of cultural background of the English language which leads to an inadequate translation. Although, the students’ failure in this task, the translation of some of them were acceptable which means that the ones who failed can put an end to this problem definitely
Diplome :	Master 2
Permalink :	https://bu.umc.edu.dz/master/index.php?lvl=notice_display&id=10229

An investigation of the strategies used in the english-arabic translation of advertising slogans : The case of master one english students [texte imprimé] / Saoussene Gourdache, Auteur ; yasmina Hafi, Directeur de thèse . - CONSTANTINE [ALGERIE] : Université Frères Mentouri Constantine, 2018 . - 97 f. ; 30 cm.
UNE COPIE ELECTRONIQUE PDF DISPONIBLE AU BUC
Langues : Anglais (eng)

Catégories :	Lettres et Langues Etrangères:Langue Anglaise
Tags :	Translation, Advertising Slogans, Strategies, English-Arabic translation
Index. décimale :	420 Langue anglaise
Résumé :	The reason behind dealing with this research is to determine the undoubted importance of advertising slogans and their translation in our present life. Besides, to investigate the strategies used by Master One English Students while translating them from English into Arabic. In order to test this hypothesis “if the students are aware of these strategies, the target audience will be affected positively”, a research tool in the form of a written test in which twenty advertising slogans have been selected to be translated from English into Arabic. After analyzing the students’ translations, it is confirmed that the mistakes committed are due to their ignorance of the appropriate strategies while transmitting those advertising slogans from English into Arabic, and they are unfamiliar with such a type of translation. Besides, it’s due to the lack of cultural background of the English language which leads to an inadequate translation. Although, the students’ failure in this task, the translation of some of them were acceptable which means that the ones who failed can put an end to this problem definitely
Diplome :	Master 2
Permalink :	https://bu.umc.edu.dz/master/index.php?lvl=notice_display&id=10229