Titre :	Translation of fast food advertising from english into arabic : Foreignization vs. domestication
Type de document :	texte imprimé
Auteurs :	Affaf REDJEM, Auteur ; Meriem Mezache, Auteur ; Sabrina Moussa, Directeur de thèse
Editeur :	CONSTANTINE [ALGERIE] : UNIVERSITE DES FRERES MENTOURI
Année de publication :	2014
Importance :	59.f
Format :	30cm.
Langues :	Anglais (eng)
Catégories :	Lettres et Langues Etrangères:Langue Anglaise
Tags :	Langue Anglaise
Index. décimale :	420 Langue anglaise
Résumé :	Advertising has played a crucial role in the development of trade since it aims at attracting the consumer’s attention and persuading him to buy a particular product. It allows companies to spread their product all over the world; this can be realized through translating it to different languages. Here translators are asked to deliver the advertising message to peoples who differ from the original in terms of culture and language. This piece of work deals with the translation of fast food advertisements from English to Arabic .It is conducted to shed light on the strategies that are used by translators in the translation of ads. The questions that are raised: what are the strategies that are used in the translation of fast food advertising and to which trend are translators most inclined toward foreignising or domesticating foreign fast food advertisements. To answer these questions, it is hypothesized that because of the cultural load of fast food ads, translators would use a variety of strategies but at the same time would adhere exclusively to one trend at the expense of the other, i.e. they would use either foreignising strategies or domesticating strategies. In this respect, 11 ads in English with their counterparts in Arabic are analyzed to identify both the strategies and the translators’ overall trend. The results have shown that there have been a variety of strategies in the translation of ads and translators have inclined mostly towards foreignisation at the expense of domestication and this latter have been used in very few cases. So our hypothesis is confirmed.
Diplome :	Master 2
Permalink :	https://bu.umc.edu.dz/master/index.php?lvl=notice_display&id=1820

Translation of fast food advertising from english into arabic : Foreignization vs. domestication [texte imprimé] / Affaf REDJEM, Auteur ; Meriem Mezache, Auteur ; Sabrina Moussa, Directeur de thèse . - CONSTANTINE [ALGERIE] : UNIVERSITE DES FRERES MENTOURI, 2014 . - 59.f ; 30cm.
Langues : Anglais (eng)

Catégories :	Lettres et Langues Etrangères:Langue Anglaise
Tags :	Langue Anglaise
Index. décimale :	420 Langue anglaise
Résumé :	Advertising has played a crucial role in the development of trade since it aims at attracting the consumer’s attention and persuading him to buy a particular product. It allows companies to spread their product all over the world; this can be realized through translating it to different languages. Here translators are asked to deliver the advertising message to peoples who differ from the original in terms of culture and language. This piece of work deals with the translation of fast food advertisements from English to Arabic .It is conducted to shed light on the strategies that are used by translators in the translation of ads. The questions that are raised: what are the strategies that are used in the translation of fast food advertising and to which trend are translators most inclined toward foreignising or domesticating foreign fast food advertisements. To answer these questions, it is hypothesized that because of the cultural load of fast food ads, translators would use a variety of strategies but at the same time would adhere exclusively to one trend at the expense of the other, i.e. they would use either foreignising strategies or domesticating strategies. In this respect, 11 ads in English with their counterparts in Arabic are analyzed to identify both the strategies and the translators’ overall trend. The results have shown that there have been a variety of strategies in the translation of ads and translators have inclined mostly towards foreignisation at the expense of domestication and this latter have been used in very few cases. So our hypothesis is confirmed.
Diplome :	Master 2
Permalink :	https://bu.umc.edu.dz/master/index.php?lvl=notice_display&id=1820