Stratigies used in the english-arabic translation of advertrising discours / Hana Larbi 

Public ISBD Titre : Stratigies used in the english-arabic translation of advertrising discours : A study based on a corups extracted from television comercial headlines Type de document : texte imprimé Auteurs : Hana Larbi, Auteur ; Rokia Houri, Auteur ; Harouni Zahri, Directeur de thèse Editeur : CONSTANTINE [ALGERIE] : Université Frères Mentouri Constantine Année de publication : 2015 Importance : 53 f. Format : 30 cm. Note générale : Une copie électronique PDF disponible en BUC. Langues : Anglais (eng) Catégories : Lettres et Langues Etrangères:Langue Anglaise Tags : Applied Language Studies  Stratigies  English-Arabic  Advertrising Index. décimale : 420 Langue anglaise Résumé : This research aims at investigating the strategies used by professional translators in the process of translating television commercial headlines from English into Arabic related to advertisement. For this purpose, a set of parallel corpora are selected to conduct this study. They are made of fourteen television advertising commercial headlines in English translated into Arabic. The analysis of the data from the source and target versions of this type of discourse shows that various linguistic devices have been used such as stylistic, lexical and structural devices. Furthermore, this corpus-based study reveals that translators use a variety of strategies to render advertising discourse such as adaptation, substitution, addition and omission. Diplome : Master 2 Permalink : https://bu.umc.edu.dz/master/index.php?lvl=notice_display&id=6172 Stratigies used in the english-arabic translation of advertrising discours : A study based on a corups extracted from television comercial headlines [texte imprimé] / Hana Larbi, Auteur ; Rokia Houri, Auteur ; Harouni Zahri, Directeur de thèse . - CONSTANTINE [ALGERIE] : Université Frères Mentouri Constantine, 2015 . - 53 f. ; 30 cm. Une copie électronique PDF disponible en BUC. Langues : Anglais (eng) Catégories : Lettres et Langues Etrangères:Langue Anglaise Tags : Applied Language Studies  Stratigies  English-Arabic  Advertrising Index. décimale : 420 Langue anglaise Résumé : This research aims at investigating the strategies used by professional translators in the process of translating television commercial headlines from English into Arabic related to advertisement. For this purpose, a set of parallel corpora are selected to conduct this study. They are made of fourteen television advertising commercial headlines in English translated into Arabic. The analysis of the data from the source and target versions of this type of discourse shows that various linguistic devices have been used such as stylistic, lexical and structural devices. Furthermore, this corpus-based study reveals that translators use a variety of strategies to render advertising discourse such as adaptation, substitution, addition and omission. Diplome : Master 2 Permalink : https://bu.umc.edu.dz/master/index.php?lvl=notice_display&id=6172

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